Read the paragraph and answer the question. Sometimes adverts break the regulations.

Read the paragraph and answer the question. Sometimes adverts break the regulations. In such a case the Advertising Standards Authority requests the company to withdraw the advert. Usually the company agrees. But if they do not, the Authority can `persuade` them to do so. They can do this by publishing a report. Companies do not like this because everyone can read and hear about their dishonest or unfair advertising in the media. This makes people think that the company is bad, not just the advert. So, the company gets negative advertising. Why should companies follow the Advertising Standards Authority`s requests?